Marketing plays a vital role to the success of any business
and dental practices are no exception. In order to maintain and attract new patients,
you need to have a solid dental marketing plan that will trigger your target
audience to take immediate action. Dentists are trained to offer dental services
to patients. This means that most of them don’t know how to market their services
in order to reach to more clients seeking dental services. So do you want to attract
new patients to your practice but you don’t know where to start? If yes, then
today you have just landed in the right place because in this article, we are
going to give you proven dental marketing solutions that will attract steady flow
of new patients.
1. Set up social media pages
About 90% of marketers have confirmed that social media
generates immense exposure to their brand.
Creating pages on major social media platforms such as Instagram, Facebook
and Twitter can expose your brand to millions of people who use social media on
a daily basis. Implementing social media strategies will greatly help to
improve your brand recognition because you will be engaging directly with your audience.
Social media marketing also helps to boost inbound traffic.
If you don’t have a solid marketing plan, your inbound traffic will only be limited to your usual
patients. Only those who are familiar with your brand are more likely to search
for the same keywords that you already rank for. This means that it will be
very difficult for someone outside your loyal client circle to find you.
However, when you open social media page, engage with your audience and post
informative content, you will acquire more clients. In addition to that, social
media marketing is also cost-effective because signing up and creating a
profile is free in almost all social media platform.
2. Optimize your website
Optimizing your website will play a big role in helping you
reach out to more clients. Unfortunately, most people usually overlook this
important marketing strategy. Implementing search engine optimization (SEO) can
help your website rank high in major search engines. Statistics have shown that
majority of people using a search engine are more likely to click on one of the
top 5 suggestions on the result page.
In addition to that, optimizing your website will also help to improve user experience and usability of the site, a factor
that will help drive more traffic. Many people trust search engine. This means that
having your dental website rank top on search engine result will increase your website
trust. A website that well optimized also tend to have high conversion rates. This
is because people who are searching on a search engine on certain keywords are usually
ready to take an action. Optimizing your dental website will help you reach out
to more clients looking for services that you offer.
3. Try pay per click (PPC) advertising
If you want to get quick influx of new patients, you can consider
pay per click advertising. Established online advertising platforms such as
Google adwords allows you to market your services to patients who are searching
for a dentist within your locality. To benefit from this marketing platform,
all that you need to do is to choose certain keywords, create an ad page then
link it to the landing page on your website. However, you will be required to
pay for every click on the ad. This marketing strategy is recommended for dentists
who have websites that are not ranking well in search engines.
4. Utilize email marketing
Getting your audience
subscribe to your newsletter can help build your brand. Email addresses are a direct
line to someone’s life and can be used to remind your client the services that
you offer. The main goal of email marketing is to keep your patients stay up to
date with the service that you offer. You can also send them emails to give them
dental hygiene tips, make an important announcement that is relevant to them or
send them inspiration messages that will trigger them to take an action.
5. Offer outstanding services to boost referrals
The services that you offer will
determine if the patient will come back or not. As a professional dentist, it
is important to offer quality dental services to your clients so that they can refer
other patients to your clinic. In addition to that, you can also come up with referral
reward program where you get to reward patient
who refers ther people to your clinic.