To become successful in the business of dental marketing means developing and creating a “gameplan”. Now, what do I mean by this? Well, it refers to developing a game plan that would help you in doubling new patients in your own dental marketing business. Take note: the more new patients that you have, the more chances of success there will be for you in your business. Developing this idea or strategy is one way to be on top of the dental marketing business.
If you are a professional in your chosen field that means that you have spent quite a considerable amount of time in training in your field of choice. Dentistry has nothing to do with marketing at all so it is best to leave this part of the business to someone who spent the time learning the ropes to be called a professional. What makes a good dental marketing idea?
Good dental marketing ideas new patients is one that takes into consideration both your needs and properly addresses the market. It does not necessarily have to be traditional marketing ideas; in this day and age, there are countless ways to take advantage of the internet to deliver your marketing strategy flawlessly. You have to ask yourself a few questions first to determine if the dental marketing idea really is impressive.
So how do you create this new dental marketing idea? You should set goals in order to do this. These goals are for:
(1) the number of new patients you want
(2) the type of patients you want to have
(3) the number of referrals you want to make
(4) the expected worth of each of your patients.
Goal#1: The Number Of New Patients You Want:
In dental marketing, having goals on the number of new patients that you would like to have can be very helpful. Set the number of new patients that you would want to have, for example, in a month. Having this number in mind helps you target a specific number of patients at a fixed rate in a month (let’s say 3 patients in a month). Then in time, you will be able to add more new patients to those fixed number of patients ( let’s say from 3 patients, you will be able to increase them to 4 or 5 patients in a month).
Goal#2: The Type of Patients You Want To Have:
Choosing the type of patients that you want to attract can also be very helpful in your dental marketing business. These patients could be from different kinds of status and professions (like lawyers, accountants, engineers, etc.). Having this in mind would help you in setting up the income that you would like to earn in a month; for example, as to how much you would charge for this type of patient who is a certain kind of profession.
Goal#3: The Number of Referrals You Want To Make:
As you satisfy your new patients with your services, chances are the number of patients that you have set for in a month will increase… and this is through their referrals. These referrals are the patient’s friends, relatives, etc. Your patient would tell themselves, “Hey, I’m very satisfied with the services that my dentist is giving me… so I would definitely introduce them to my family and friends!” With this, you surely are able to gain more success in your dental marketing business!
Goal#4: The Expected Worth of Each Your Patient:
Now, you set the expected price for each patient that you have, or what we call the “lifetime value of each of your new patient”. Let’s say for your patient who is an accountant, you would charge $900, for your patient who is a lawyer, you would charge $950, etc. This kind of planning in dental marketing can help you set how much income you would have within a month, and also within a year.
Goal#5: Will it make patients more loyal to you by recall and retention?
A good dental marketing idea will make patients remember you whenever they think of anything remotely connected to having their teeth checked. You should be the go-to person of all your patients without a second thought.
So as you go on with your dental marketing ideas, new patients business, keep these goals in mind. Remember, having a good game plan will always give you success in your business!